Clifford White is a creative producer with over three decades of experience in digital media. A successful music composer and producer in the 80’s, a web designer, online marketer and business owner in the 90’s and a video producer, teacher and trainer in the 00’s and beyond.
Clifford has amassed a wealth of experience, skills and talents in digital media production: from running his own recording studio, working as a senior editor and producer of the very first cover-mounted CD-ROMs for GQ, Shine and Condé Nast magazines, operating his own 9 staff business at Elstree Film Studios, and creating, collaborating, managing and developing a wealth of projects spanning every aspect of the digital space.
Clifford’s music career began in the early 80’s with his first solo album Ascension, composed and produced entirely by Clifford at the age of 17, and released in 1985 by New World Music. The album sold over 50,000 copies, establishing itself as all-time classic of the genre with it’s calm and serene tones and peaceful atmosphere.
Clifford went on to create a further 8 solo albums during this period, followed by a return to music in the mid-2000’s with a further 3 albums. His music is most closely compared to Vangelis, Mike Oldfield and Jean Michel Jarre and Clifford continues to produce music in his Hertfordshire based music studio.
Clifford produces music in a variety of styles, and enjoys the challenge of emulating musical genres utilising his extensive sample library and collection of VST music plugins.
Of the various genres he has experimented with over the years, he has a particular fondness for music that is spacey, atmospheric and moody, romantic, bitter-sweet and emotional.
Examples of his production skills can of course be enjoyed across all of his eleven solo albums, but especially for this website, Clifford has created five categories of playlists so that you may enjoy the breadth of his production styles for yourself. You can see (and hear) these categories directly above this infobox.
Clifford is happy to receive commissions for production music. Please email your enquiry via the contact form at the bottom of this homepage.
|The Healing Touch||2010|
|The Gods of Olympus||2009|
|Myths of the Rock||1995|
Since 1985 with the release of his first solo album Ascension, Clifford has devoted himself to composing and producing music in the genre of visually descriptive and emotive instrumental music, following in the footsteps of his heroes Vangelis, Jean Michel Jarre and Mike Oldfield.
His 11 solo albums traverse a wide variety of styles, from the epic voyages and historic journeys of The Gods of Olympus, Myths of the Rock and Atlantis, to the quiet, subtle and mystical textures and tones heard on The Healing Touch and Ascension, Clifford continues to enjoy exploring his expansive musical landscape filled with meaning, symbolism and emotional depth.
Clifford’s music has been used on TV, most notably for Gardeners World on the BBC and the show Have I Been Here Before on ITV. His music has also been used on Sky 1 & 2, Sky Living and Real Lives.
In 2014, Clifford and his colleague, film-maker John Webster, produced the viral YouTube series Hidden Science for David Icke’s web channel The Peoples Voice, for which Clifford composed the title theme music.
Clifford is currently working on a whole range of new albums, including two volumes of four albums each, two of three volumes, and three of two volumes, making 20 new albums in total!
Clifford is however quite secretive about his forthcoming music, and does not wish (at this stage) to divulge anything about these works.
All we can reveal at present is that his first volume of four albums is progressing well. Clifford is hoping (and praying!) to finish and release these before the end of 2017, so stay tuned!
Clifford has owned, managed and maintained several recording studios since his musical career began in the early 80’s.
Clifford’s first studio was founded in 1984 with his good friend and piano teacher Jonathan FeBland, and together they embarked on a five album deal with New World Music. Entitled The Electric Cave, Clifford’s first studio was built around a Fostex 8 track machine, with Yamaha DX7 and Siel Opera 6 Synthesizers providing all the textural excitement. An Oscar synth was added later, as was the very first commercially available sampler, the Akai S612.
New World Music would subsequently introduce Clifford to the band Stairway, led by Yardbirds drummer James McCarty, during which time the studio continued to evolve whilst Clifford produced two albums for Stairway at the Electric Cave.
In later years, Clifford made the move to an all MIDI setup, and later still migrated to a PC and then a Mac based studio, which he continues to use to this day for his productions.
Clifford’s business, 21st Century New Media Ltd, teach a variety of creative courses from their training facility in St Albans including (WordPress, HTML and SEO), video editing (Final Cut Pro X, Adobe Premiere Pro and Adobe After Effects), Scriptwriting (Film and comedy), film making and green screen techniques.
In 2017, Clifford is planning to add a small range of music related courses including:
If you are interested in attending any of these courses, please email email@example.com.
Take a tour with Clifford down memory lane.